Modern, Minimalistic and Youthful Riesling Packaging Design

Modern, Minimalistic and Youthful Riesling Packaging Design / World Brand & Packaging Design Society

R Agency - Kolonist

“Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes. 

Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life. 

Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.”

Modern, Minimalistic and Youthful Riesling Packaging Design / World Brand & Packaging Design Society
Modern, Minimalistic and Youthful Riesling Packaging Design / World Brand & Packaging Design Society
Modern, Minimalistic and Youthful Riesling Packaging Design / World Brand & Packaging Design Society
Modern, Minimalistic and Youthful Riesling Packaging Design / World Brand & Packaging Design Society

Design Agency: R Agency
Article Title: Modern, Minimalistic and Youthful Riesling Packaging Design
Brand / Project Name: Kolonist
Design Credits: 
Creative Director Illia Anufrienko
Creative Group Head Dima Liutyi
Designer Arman Enokyan
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming
Design Deliverables: Consumer Rebranding
Location: Ukraine
Market Country: Ukraine
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass