Branding and Packaging for Dairy Free Oatgurt

Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society

Wink - Hälsa Oatgurt™

Hälsa is a plant-based, dairy-free yogurt made with organic Scandinavian whole grain oats, live cultures, prebiotics with organic berries and fruits. Hälsa, which is Swedish for health, is the maker of America’s first Oatgurt. The product is completely free and clean of all chemicals.

We kept this in mind while creating the branding. The design is visually bright and playful. The logo is a radiating sun—a symbol of the outdoors. Colored caps provide flavor cues on each bottle, where watercolor, hand-drawn illustrations, and typography reinforce the playful nature of Hälsa.

Lifestyle photography of children playing outside, running around, and foraging for a healthy snack ties back into the flavors—fruits and berries—that are great sources of antioxidants found in Hälsa’s oatgurt.”

Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society
Branding and Packaging for Dairy Free Oatgurt / World Brand & Packaging Design Society

Design Agency: Wink
Article Title: Branding and Packaging for Dairy Free Oatgurt
Brand / Project Name: Hälsa Oatgurt™
Design Credits: 
Creative Director and Designer Scott Thares
Designer Tim Cronin
Designer and Illustrator Jenny Moran
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Beverage
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Plastic