Packaging Design Premium Saffron Powder from Iran

SUJEH group -  BAHRAMAN Saffron Powder2.jpg

SUJEH group -  BAHRAMAN Saffron Powder

Due to the importance of Iran’s saffron in the world and its high value and cost, the package was designed to look minimal and have the maximum relevance on the shelf. 
The entire shape of a butterfly was created with photography and editing on the real image of the petals and the saffron flower.
Inside the packet, there are verses of the butterfly poem by Rumi. By scanning the matrix code behind the package, a piece of music based on this poem can be played. 
This package was prepared without the use of plastic and cellophane paper so that it can be recycled completely and return to nature.”

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Design Agency: SUJEH group
Article Title: Saffron Powder From Iran
Brand / Project Name: BAHRAMAN Saffron Powder
Project Type: Corporate Brand Creation, Corporate Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding
Location: Iran
Market Country: Iran
Market Region: Global
Project Type: Agency Commercial, Published
Project Category: Condiment
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass, Pulp Paper