White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate

White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society

TORO PINTO - Paxarete packaging design for Cerveza Lola

""Pajarete" is a typical morning drink made from fresh milk, alcohol and chocolate known in the state of Jalisco. Lola Paxarete is inspired by the southern Mexican tradition of Jalisco. It is a craft beer inspired by the ranches's pajarete beverage . This white stout is a perfect homage of the tradition of drinking Pajarete early in the morning before the start of a hard day's labor. The character had to be rough to remind the drinker of a quality that only products from a farm can bring but also a beer that resembled nature and premium quality.

A surreal winged creature with brests is the center of attention. This bizarre creature was imagined and inspired by the majestical environment of the state of Jalisco. It does not exists. Its sole purpose is to remind you that some places breathe magic, a tradition
remains with the help of birds."

White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society
White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate / World Brand & Packaging Design Society

Design Agency: Toro Pinto
Article Title: White Mexican Stout a Typical Morning Drink Made from Fresh Milk, Alcohol and Chocolate
Brand / Project Name: Paxarete packaging design for Cerveza Lola
Design Credits:
Illustration Mario Hgno
Photography, Amadeus Hernandez
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Graphic Packaging Design
Location: Mexico
Market Country: Mexico
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Wrap
Consumer Substrate / Material: Glass