A Fresh Take on Packaging for Non-Dairy Probiotic Snack

A Fresh Take on Packaging for Non-Dairy Probiotic Snack / World Brand Design Society

OPEN - ONLY

The way people view nutrition is changing, and consumers are becoming increasingly more health conscious. ONLY, incubated in the Strauss Group kitchen foodtech hub, is the first of its kind- a non-dairy probiotic yogurt with both a clean label and 0 waste production. We branded this new product to be distributed throughout all of the main grocery stores throughout Israel. The name reflects its simplistic recipe consisting of ONLY five ingredients. What you see written on the package, is what you get. This is instilled into the brand essence- “simple is better”. We designed the packaging with images of the natural ingredients on a turquoise background, to make the product stand out from the competition portraying a feeling that is healthy, yet fruity and tasty

A Fresh Take on Packaging for Non-Dairy Probiotic Snack / World Brand Design Society
A Fresh Take on Packaging for Non-Dairy Probiotic Snack / World Brand Design Society
A Fresh Take on Packaging for Non-Dairy Probiotic Snack / World Brand Design Society
A Fresh Take on Packaging for Non-Dairy Probiotic Snack / World Brand Design Society
A Fresh Take on Packaging for Non-Dairy Probiotic Snack / World Brand Design Society

Design Agency : OPEN
Article Title: A Fresh Take on Packaging for Non-Dairy Probiotic Snack
Brand / Project Name: ONLY
Design Credits: Design Director- Danna Eviatar
Senior Designer- Hadar Beer
Designer- Shai Kupiec
Chief Creative Director- Saar Friedman
Project Type: Consumer Brand Creation
Strategic Deliverables: Corporate Service Naming, Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
Location: Israel
Market Country: Israel
Market Region: Middle East
Project Type: Agency Commercial, Published
Project Category: Snack
Consumer Packaging Format: Cup
Consumer Substrate / Material: Plastic