Brand and Packaging Concept of Deodorant for Young Men
Polina Savina - Port. Deodorant for You (Concept)
Port, mineral deodorant. This product is designed for active individualists, young men who love freedom, traveling and active lifestyle; those who value integrity and utility in things that surround them.
Today the market offers numerous brands that are pressing on us a stereotype male figure: an expressly masculine character, offered as the one and only alternative. There’s a want for a deodorant that would highlight the unique character and outside-the-box thinking of the individual wearing it; one that would fit right into his active lifestyle. A student project for the Visual Communications course at the British Higher School of Art and Design describes a product designed to solve this problem.
This product is aimed at the young men for whom a deodorant is not a proof of their masculinity but a reliable and convenient device: just what they want for their active living.
Brand Essence: «Portable Freshness».
Port is a deodorant spray based on an organic mix of oils and mineral components from various corners of the world sealed inside an ergonomic shaped bottle perfectly suited for a life in motion. Port is not just a deodorant offering you perfect 24/7 protection, it is a functional device you’ll want to take with you.
The product line features three scents with slogans reflected in the brand communications:
Port green: following you in any direction. A fragrance made of sunny summer days, cool tree shades and a passion for new discoveries.
Port red: the unity of contrasts. The rays of the morning sun and the flames of a night fire, the sour citrus aroma and the piquant spicy scent.
Port blue: your fair wind. The power of sea waves and the distinct aroma of bergamot — enclosed in an ergonomic compact bottle.
The magnificent diversity of planet Earth’s nature provides inspiration to create an infinite number of unique scents outlining outline each individual’s character in a most harmonious way. Each scent of the line has its signature color and unique ingredients.
The key attention grabber of the package is the color splash. It serves to reflect two notions: the first is a mark left by spritzed spray, intense in the center and fading towards the edges; the second is a gradient of colors associated with the part of the world providing the main deodorant ingredients.
The unique ergonomic shape and the simple self-explanatory design.
The secondary package you won’t see anywhere else in the mass market allows to:
— distinguish the product against others on the shelf;
— put all the information on it instead of on the bottle;
— have it standing, thanks to a hidden prop on the package bottom;
— have in hanging at checkstand displays, duty free stands in airports, or at designated promo stands.
If you don’t like it when a brand tells you what to be and what to do, just pick a scent and make your own story with port!
Port: following you in any direction.
Design Agency : Polina Savina
Article Title: Brand and Packaging Concept of Deodorant for Young Men
Brand / Project Name: Port. Deodorant for You
Design Credits: Pavel Gubin 3D Visualizer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design, Consumer Retail Design, Consumer Advertising
Market Country: Multiple Countries
Market Region: Global
Project Type: Student Concept, Non Published
Project Category: Health and Beauty
Consumer Packaging Format: Box
Consumer Substrate / Material: Plastic