"Cotty" Brand and Packaging of Cotton Products

"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society

Anastasia Kostina - "Cotty" (Concept)

"Cotty" - brand of cotton products for young girls
Problem: 
Young girls and teenagers do not buy their own cotton products, take what my mother buys
Insight: 
"I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear"
Decision: 
Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on instagram, lifehacks, contests, advertising through bloggers)

Main visual image is a character, Cotty.
This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.

One of the innovations in the packaging is a road set of cotton buds, which can hold 20 Tupperware, and the base (the stick itself) is made of biodegradable plastic.

"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society
"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society
"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society
"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society
"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society
"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society
"Cotty" Brand and Packaging Design for Cotton Products / World Brand Design Society

Design Agency : Anastasia Kostina
Article Title: "Cotty" Brand and Packaging of Cotton Products
Brand / Project Name: "Cotty"
Design Credits: Designer Anastasia Kostina 
3d visualization Dmitry Savelyev
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Student Concept, Non Published
Project Category: Health and Beauty
Consumer Packaging Format: Box, Flow-Pack
Consumer Substrate / Material: Plastic, Pulp Carton