"Cotty" Brand and Packaging of Cotton Products
Anastasia Kostina - "Cotty" (Concept)
"Cotty" - brand of cotton products for young girls
Young girls and teenagers do not buy their own cotton products, take what my mother buys
"I want everyone to seem adult and independent, but I just love and can not part with his Teddy bear"
Creation of a brand of cotton products for young girls and communication through their communication channels (Blog on instagram, lifehacks, contests, advertising through bloggers)
Main visual image is a character, Cotty.
This is a soft cotton assistant that takes care of the delicate skin of a young girl, advises and helps her look great.
One of the innovations in the packaging is a road set of cotton buds, which can hold 20 Tupperware, and the base (the stick itself) is made of biodegradable plastic.
Design Agency : Anastasia Kostina
Article Title: "Cotty" Brand and Packaging of Cotton Products
Brand / Project Name: "Cotty"
Design Credits: Designer Anastasia Kostina
3d visualization Dmitry Savelyev
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Russia
Market Region: Europe
Project Type: Student Concept, Non Published
Project Category: Health and Beauty
Consumer Packaging Format: Box, Flow-Pack
Consumer Substrate / Material: Plastic, Pulp Carton