Re-Branding of Premium Accessories Manufacturer Brandcraft
Studio Pona - Brandcraft
Custom Premium Accessories. Perfect for brand positioning, sustainable instrument for client and employee loyalty. Doesn’t every brand wish for that? Brandcraft delivers these individual products made from leather and canvas.
In close cooperation with the client Studio Pona developed and realized the new focus as well as the refined overall appearance of Brandcraft. The values of the brand were set up in workshops to have a base for the new brand design. Muted Colors, the mix of classic typography arranged in a modern way, focus on the product. Conscious reduction as stylistic device.
The natural premium claim of the Brandcraft products is now also given through the refined corporate design.
Design Agency : Studio Pona
Article Title: Re-Branding of Premium Accessories Manufacturer Brandcraft
Brand / Project Name: Brandcraft
Design Credits: Concept, Design and implementation: Michael Frick, Stationary photography: Stephan Frick
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Brand Strategy, Corporate Tone of Voice, Corporate Brand World
Design Deliverables: Corporate Brand Identity, Corporate Rebranding, Corporate Brand Experience, Corporate Graphic Design, Corporate Brand Guidelines, Corporate Brand Digital, Corporate Advertising
Market Country: Germany
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Manufacturing