MuffinTeeny Muffins Brand Design

MuffinTeeny Muffins Brand Design / World Brand Design Society

Jekyll & Hyde - MuffinTeeny

Task: 
The client contacted the agency with the task of creating a concept for muffins trademark, as well as asking for assistance in the development of the product itself. We had to invent a way to turn a banal cupcake into something original and then create an original brand image which would “hook” the young audience.

Solution:

In the process of product development, we decided to make the muffins colored. Due to this, the product has a USP. And in order to demonstrate this unique advantage in the most expressive way, we created a huge “black-and-white” world with many strange and expressive characters. As a result, vibrant colorful muffins have become the brightest and most noticeable spot standing out against the background of this crazy gray world.

MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society
MuffinTeeny Muffins Brand Design / World Brand Design Society

Design Agency Name: Jekyll & Hyde
Article Title: MuffinTeeny Muffins Brand Design
Brand / Project Name: MuffinTeeny
External Design Credits : Digusta Group
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Bakery
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic