Sweet Reason Bev Co. Brand Creation
Conflict - Sweet Reason Bev Co.
Sweet Reason is a hemp CBD-infused sparkling water made to help you slow things down, relax, and pursue a life well lived. The packaging design was inspired by the idea of modern apothecary and was deliberately bottled in clear glass to showcase the purity of the liquid. Each flavor features an imaginative botanical illustration depicting what a hybrid between the hemp plant and the flavor sources might look like if they were crossbred.
Sweet Reason Beverage Co. was conceived, named, and designed to reinforce that while the hemp plant might seem like a “new” wellness tool today, it has actually been a logical, common-sense part of our ancestor’s wellness regimes for thousands of years.
Sweet Reason is currently available in Grapefruit, Strawberry Lavender, and Cucumber Mint.
Design Agency Name: Conflict
Article Title: Sweet Reason Bev Co. Brand Creation
Brand / Project Name: Sweet Reason Bev Co.
External Design Credits : Agency: Conflict IG: @conflictcreates
Designer: Kara Wark IG: @karalynnewark
Designer: Niall Kelly IG: @nileskylie
Illustrator: Veronica Park IG: @veetronic
Photographer: Gemma Warren IG: @gemmadwarren
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice, Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Corporate Brand Guidelines, Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Brand Digital
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass, Pulp Carton