The Walcott of Silkwood Estate

Harcus Design - The Walcott1.jpg

Harcus Design - The Walcott

The Silkwood Estate in Pemberton W.A. sits alongside a tranquil lake fringed with verdant gardens and surrounded by a majestic karri and jarrah forest. A very different vista to that one of the region’s early visionaries would have seen. In the 1860s, Pemberton Walcott was one of the first early settlers of the south west of Western Australia. By 1872, this pioneering namesake had foretold the agricultural success of the area by the establishment of bountiful groves of fruit trees on his fledgling estate. 

The wine labels feature ‘Walcott’ with a young sapling fruit tree with strong, bold stencilled typography echoing the pride and perserverance of the early adventuring farmers of the West.

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Design Agency Name: Harcus Design
Article Title: The Walcott of Silkwood Estate
Brand / Project Name: The Walcott
External Design Credits : Photography: Stephen Clarke
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Australia
Market Country: Australia
Market Region: Oceania
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass