Andes Ginger Lager Beer, The Hops Road

Andes Ginger Lager Beer, The Hops Road / World Brand Design Society

ASTOR Branding - Andes Ginger Lager Beer

The hops road
Andes is characterized as an innovative brand that is always testing different varieties. In this case a new proposal was made, beer with ginger.

We developed a strong code label beer that allow Ginger Lager to function as a special beer, original and out of the ordinary.
We look to never lose sight of the brand historical consumer and at the same time to be able to capture the youngest audience.
It was important to use colors "resignify green and copper to achieve fusion between the natural and the brewing world", the typographical and formal choice to create that delicate balance where the two universes coexist.
The 7% alcohol legend was highlighted to reinforce the unique character of this variety.

Andes Ginger Lager Beer, The Hops Road / World Brand Design Society
Andes Ginger Lager Beer, The Hops Road / World Brand Design Society
Andes Ginger Lager Beer, The Hops Road / World Brand Design Society

Design Agency Name: ASTOR Branding
Article Title: Andes Ginger Lager Beer The Hops Road
Brand / Project Name: Andes Ginger Lager Beer
External Design Credits : Matías Frade designer and Federico Poscek designer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Location: Argentina
Market Country: Multiple Countries
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper