The Rebranding and Packaging for the Entelvais Patisserie, from Greece
Designous Creative Agency - ENTELVAIS patisserie
The requested plan:
The rebranding and also the packaging for the Entelvais patisserie, in Corinth.
Since 1988, the Chalikia family, has continued its successful course in the pastry industry, maintaining the taste and the quality of its sweets unwavering. Ingredients of their success are the passion, the love of the people for the art of confectionery and of course the fresh raw materials.
They conform the international trends and techniques in pastry making, but use elements from tradition, in order to offer imaginative, delicious sweets that fascinate and delight any palate. The Entelvais patisserie, has deservedly managed to build relationships of trust with its customers and become the ultimate tasting destination.
The visual depiction:
For the design of the logo, fonts with serifs were used, indicating the seniority and the durability of the business. Trademark for the pastry shop constituted the two E, which were placed opposite to one another, in a way that depicts a cake. The color palette used to renew the brand, encompasses the bronze color, in combination with black & white backgrounds, giving the packaging an aristocratic and urbane style.
Patterns that include lines, dots and other graphic elements, were added to the packaging in order to give a premium yet playful style. We then completed the design of the corporate identity, by creating separate icons, which correspond to the various kinds of sweets of the patisserie.
Design Agency Name: Designous Creative Agency
Article Title: The Rebranding and Packaging for the Entelvais Patisserie, from Greece
Brand / Project Name: ENTELVAIS -patisserie
Project Type: Corporate Brand Redesign, Corporate Brand Rejuvenation, Consumer Brand Redesign
Strategic Deliverables: Corporate Brand Strategy, Consumer Brand Strategy
Design Deliverables: Corporate Rebranding, Corporate Brand Creation, Corporate Graphic Design, Consumer Rebranding, Consumer Graphic Packaging Design
Market Country: Greece
Market Region: Europe
Project Type: In-house Design, Published
Project Category: Bakery, Confectionary
Consumer Packaging Format: Bag, Box
Consumer Substrate / Material: Carton