¡Viva la Devolución! Becker Beer
ASTOR Branding - Becker Beer
¡Viva la Devolución!
Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits, with a young and fresh identity.
The new bottle attemp to promote returnable marketing in its individual formats.
The brand invites consumers to participate in a new returnable system, where both of them benefit for the competitive price.
For this, we developed the concept of “¡Viva la Devolución!” enhancing the differential of the returnable bottle, resignifying its benefits and values.
We focus on direct communication of the “round trip” of the bottle as a symbol of Becker, accompanying you at all times and always having fun.
We achieve a powerful pack, which differs from its competition and at the same time strongly identifies with the brand.
Design Agency Name: ASTOR Branding
Article Title: ¡Viva la Devolución!
Brand / Project Name: Becker Beer
External Design Credits : Matías Frade designer and Federico Poscek designer
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand World
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Brand Guidelines
Market Country: Chile
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper