Branding for Humans and Robots
VRLN - Creative TIM
Creative TIM creates fully coded UI kits and Dashboards built on top of Bootstrap.
As amusing the old TIM seems, as naive and static in communication it actually is. Even if the team behind Creative TIM smiles and appears laid-back, this is solely because of its expertise and creativity self-awareness. The Creative TIM products have a crisp and clean design, they are easy to use and easy to customize and precisely these attributes should be conveyed in the brand communication.
Moreover, the limits of the old logo set out the limits of brand communication. The Creative TIM logo used to be just a logo, without any visual style or font of its own. The apparently easygoing look & feel of the logo failed to meet the needs of those behind Creative TIM who were evolving rapidly and were in need of a real set of communication tools for their products.
The new TIM is still amusing, but no longer naive. TIM has now an emotional intelligence that conveys more inner life than any other human being.
Design Agency Name: VRLN
Article Title: Branding for Humans and Robots
Brand / Project Name: Rebranding for Creative TIM
External Design Credits : Client: https://www.creative-tim.com/
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Tone of Voice
Design Deliverables: Corporate Rebranding, Corporate Advertising
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Technology/Software