Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim

Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society

Provincia Estudio Creativo - Melkim Artesanal Beer

Arequipa - also called the Lion of the South - is a fierce, proud and volcanic city. This is the home of the feverishly Arequipa Melkim beer. They were the ones who set the regionalist parameters on which we built their brand identity. Our counter proposal was to reconsider the symbols and icons of the region, and to structure them again to tell the old story - the one of love for the arequipeño - but in a different way. We conceptualized this reinterpretation. We baptized it as “neoloncca” and we stretched it. We left behind the bulls and the stuffed hot pepper to go to the top: the volcanos. Arequipa is hugged by three of them. But it is home to a complete mountain range with dozens of summits. This abundance adapts itself perfectly for the wide product range Melkim has, where each one of the multicolor volcanos embodies the spirit of a beer style. They accompany a brave hop Lion, the brand logo inspired by the city.

Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society
Provincia Estudio Creativo - Melkim Artesanal Beer9.jpg
Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim / World Brand Design Society

Design Agency : Provincia Estudio Creativo
Article Title: Branding and Packaging Design for Artesanal Beer from Arequipa - Melkim
Brand / Project Name: Melkim Artesanal Beer
Design Credits: Ridan Alzamora - Labels Illustrator - IG: @ridanart
Miguel Manrique - Isotype Illustrator - Graphic Designer - IG: @muriiino
Pam Estares - Graphic Designer - IG: @pamstares
Alvaro Caparó - Graphic Designer - IG: @alvarocaparo
Fernanda Medina - Creative Director - Graphic Designer - IG: @fermedinat
Jairo Cubas - Photographer - IG: @jairocubasfotografia
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Peru
Market Country: Peru
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Beer
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass