A Collaboration Between Two of the True Giants of British Cuisine
ConceptTwentyTwo - Koffmann & Mr White's Branding
The Story: A collaboration between two of the true giants of British cuisine
Having first worked together when Pierre Koffmann employed Marco Pierre White at the legendary ‘La Tante Claire in 1984’, the two chefs have enjoyed a 30 year friendship and equally impressive careers, seeing them collect six Michelin stars between them.
Pierre and Marco joined forces once again in 2018 to bring their trademark ethos of ‘Simple food, cooked well’ to the English & French brasserie at the stunning Abbey Hotel in Bath.
ConceptTwentyTwo were commissioned to bring this story to life through brand. The dual narrative of Koffmann & Pierre White bringing both an English & French influence played a key role in shaping the direction.
Stunning macro photography of key ingredients from their signature dishes are paired with lifestyle imagery, to capture the spirit of both the product and occasion… The concept is rounded off with headlines such as ‘Perfectly balanced’ and ‘Made for each other’.
Design Agency Name: ConceptTwentyTwo
Article Title: A Collaboration Between Two of the True Giants of British Cuisine
Brand / Project Name: Koffmann & Mr White's Branding
External Design Credits : Creative Director: Jonathan Holden Senior Designer: Lee Weaver
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice, Corporate Brand World
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Graphic Design, Corporate Environment Design, Corporate Brand Guidelines
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Hospitality