Individuality Chewing Gum Packaging for Generation Z

Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society

Box Brand Design - KisKis Candy Chewing Gum

This project has been designed for KisKis gum product, aiming to target the Generation Z in China market. In order to stand out in a sea of unique faces, these group are seek out creative and unique ways to express their individuality, Focusing on their personality Box designed a series of cool clash supporting graphic to present how creativity and Individuality they are.

Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society
Individuality Chewing Gum Packaging for Generation Z / World Brand Design Society

Design Agency : Box Brand Design
Article Title: Individuality Chewing Gum Packaging for Generation Z
Brand / Project Name: KisKis Candy - Chewing Gum
Design Credits: Strategist: Karis Ye, Ivy Wang
AE: Mini Long
Graphic Designer: Lily Li
Art Director: Yvonne Chung
Design Director: Joey Lo
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design
Location: Hong Kong
Market Country: China
Market Region: Asia
Project Type: Agency Commercial, Published
Project Category: Confectionary
Consumer Packaging Format: Box
Consumer Substrate / Material: Metal, Plastic