Modern Chinese Premium Mooncake Packaging

Modern Chinese Premium Mooncake Packaging / World Brand Design Society

Box Brand Design - NWD Mooncake

New World Development Company Limited (NWD) commis to adding superior taste and creating a true artisanal journey for its clients. Based on this service mission, we express the Chinese traditional hand craft art in a new modern way. The new mooncake package is presenting the new aesthetics of living by NWD's statement.

Modern Chinese Premium Mooncake Packaging / World Brand Design Society
Modern Chinese Premium Mooncake Packaging / World Brand Design Society
Modern Chinese Premium Mooncake Packaging / World Brand Design Society
Modern Chinese Premium Mooncake Packaging / World Brand Design Society

Design Agency : Box Brand Design
Article Title: Modern Chinese Premium Mooncake Packaging
Brand / Project Name: NWD Mooncake
Design Credits: AE: Miki Long
Strategist: Karis Ye
Graphic Designer: Vicky Lau
Art Director: Yvonne Chung
Design Director: Joey Lo
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design
Location: Hong Kong
Market Country: Hong Kong
Market Region: Asia
Project Type: Agency Commercial, Published
Project Category: Promotional
Consumer Packaging Format: Box
Consumer Substrate / Material: Plastic, Pulp Board, Pulp Paper