Bastardized 'The Overburdened' Branding and Packaging Design

Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society

Hartwork - The Overburdened

 The design literature for 'The Overburdened' is in the form of a distressed diary. Designed for Bastardized, one of the most melodic death doom metal band in Singapore, 'The Overburdened' entails more than a decade's life stories of the band, written into emotional songs with poetic lyrical intent. Storytelling heartbreak, loss, longing, unfulfilled dreams and metamorphosis of life, the design language complements the emotions, dreams & resilience of Bastardized, in tune with their unique style of music. The diary album packaging includes a manually torn a page within the album. The intent is an expression to forget the burdening headaches and painful emotions. Special attention has been given to the serif font type used throughout the design to illustrate the handwritten poetic lyrics within the diary music album.

Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society
Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society
Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society
Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society
Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society
Bastardized 'The Overburdened' Branding and Packaging Design / World Brand Design Society

Design Agency: Hartwork
Article Title: Bastardized 'The Overburdened' Branding and Packaging Design
Brand / Project Name: The Overburdened
Design Credits: Jimmy Chew Experience, Brand, Graphic & Packaging Designer , Bastardized Music , Kurt Wee Lyrics 
Production Credits : Chuan Boon Printing Co.  
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Guidelines
Location: Singapore
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial, Published
Project Category: Entertainment
Consumer Packaging Format: Case
Consumer Substrate / Material: Pulp Paper