Brand and Packaging Concept for a New Feel-Good Toothpaste

Brand and Packaging Concept for a New Feel-Good Toothpaste / World Brand Design Society

Chris Stevens - Grin, Toothpaste Worth Smiling About

I wanted to design a toothpaste brand for today. One that doesn’t blend into the sea of clinical designs, bore you with scientific claims, or scare you into thinking your teeth will fall out! Grin is about taking care of your smile whatever your smile. Embracing the braces, working the wonk, feeling the fillings.
A flexible graphic 'Grin' forms the heart of the identity, reflecting and celebrating the multitude of grins out there, and creating presence on shelf. Bright colours, fluid backgrounds and playful typography all help to communicate a brand identity that is ultimately positive and approachable for the consumer.

Brand and Packaging Concept for a New Feel-Good Toothpaste / World Brand Design Society
Brand and Packaging Concept for a New Feel-Good Toothpaste / World Brand Design Society
Brand and Packaging Concept for a New Feel-Good Toothpaste / World Brand Design Society

Design Agency : Chris Stevens
Article Title: Brand and Packaging Concept for a New Feel-Good Toothpaste
Brand / Project Name: Grin, Toothpaste Worth Smiling About
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design
Location: United Kingdom
Project Type: Freelance Concept, Non Published
Project Category: Health and Beauty
Consumer Packaging Format: Box, Tube
Consumer Substrate / Material: Cartoon