Brand and Pet Food Packaging Redesign

Brand and Pet Food Packaging Redesign / World Brand Design Society

Colourmedia - Wilsons Pet Food

Established in 1861, Wilson has been renowned for producing a range of quality food for working dogs across Scotland for generations. 

Under new ownership, the team at Wilsons asked Colourmedia to redesign the identity, overall branding and the primary working dog product range. As part of Wilson's plans for growth, the introduction of a new Cold Pressed range was key to revitalising the brand and generating wider appeal within new markets. 

The brief from Wilsons was simple – create a range of 3 initial products with a modern and very distinct design that would give high impact on the shelf, and appeal to those dog lovers looking for a premium product and something a little different. 

At Colourmedia, we created and developed a range of design concepts, focussing on full wrap around illustrations, enhanced by inspiring product names.

In this highly competitive sector standing out is not easy, however, with this radical refresh Wilsons have seen marked increases in current and projected sales figures, not to mention extremely positive customer feedback.

Brand and Pet Food Packaging Redesign / World Brand Design Society
Brand and Pet Food Packaging Redesign / World Brand Design Society
Brand and Pet Food Packaging Redesign / World Brand Design Society

Design Agency : Colourmedia
Article Title: Brand and Pet Food Packaging Redesign
Brand / Project Name: Wilsons Pet Food
Design Credits: Gary Lawson project management, designer and illustrator
Project Type: Consumer Brand Redesign
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Pets and Animals
Consumer Packaging Format: Bag, Pouch
Consumer Substrate / Material: Plastic