Early Learning Centre Developmental Toys Packaging Refresh
WowMe Design - ELC developmental toys
ELC approached WowMe Design to refresh the packaging for its developmental range of Toys.
Andy White, Creative Director of WowMe Design says “This vibrant range of ELC developmental toys stimulate babies social, mental and physical development. The packaging needed to clearly communicate the unique play and learning benefits of the products. Colours were kept fresh and we developed ownable holding devices and fun repeat pattern background to reinforce the ELC brand. We also created strong developmental icons that clearly highlighted the key benefits of the products, making the reason to buy much easier.
The new packs are now appearing on shelves in all ELC stores.
Design Agency : WowMe Design
Article Title: Early Learning Centre Developmental Toys Packaging Refresh
Brand / Project Name: Early Learning Centre developmental toys packaging refresh
Design Credits: Andy White Creative Director
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation, Consumer Brand Refinement
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Retail Design
Location: United Kingdom
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Entertainment
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Board, Pulp Carton