Full Record Packaging Design for Shawn Mendes

Full Record Packaging Design for Shawn Mendes / World Brand Design Society

Carolina De Alba - Shawn Mendes Album Design (Concept)

Reimagined packaging design for Shawn Mendes' third album. The concept was based on representing the same emotion found on his music into the artwork itself. The guitar is the most prominent instrument on the album and there is a reference to it within every illustration. The presence of an acoustic sound unifies and defines the album and, therefore, the overall design aesthetic of the work. The illustrations establish a balance of simplicity and emotion for the project.

Each song is written in the style of concrete poetry, where the meaning of the song is not only found and represented in the lyrics but also visually.

Full Record Packaging Design for Shawn Mendes / World Brand Design Society
Full Record Packaging Design for Shawn Mendes / World Brand Design Society

Design Agency : Carolina De Alba
Article Title: Full Record Packaging Design for Shawn Mendes
Brand / Project Name: Shawn Mendes Album Design
Design Credits: Carolina De Alba - Designer 
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United States America
Market Country: Multiple Countries
Market Region: Global
Project Type: Freelance Concept, Non Published
Project Category: Entertainment
Consumer Packaging Format: Box, Sleeve
Consumer Substrate / Material: Pulp Paper