Motus Identity Design Project

Motus Identity Design Project  / World Brand Design Society

Leandra Rexhepi - Motus

This is a skateboard company "Motus" ( In Latin means movement) .

I got inspired by the most important Italian avant-garde art movement of the 20th century, Futurism. A movement that was all about experimenting with the fragmentation of form, the depiction of dynamic motion and dizzying prespectives. To be a Futurist in Italy was to be young, modern and insurgent

The idea of this project was to use abstract shapes and dynamic colors to express movement as it is the action that their product offers. The usage of all these elements is directly correlated to the name of the brand and the product itself.

Motus Identity Design Project  / World Brand Design Society
Motus Identity Design Project  / World Brand Design Society
Motus Identity Design Project  / World Brand Design Society
Motus Identity Design Project  / World Brand Design Society

Design Agency : Leandra Rexhepi
Agency Website URL: https://www.behance.net/rexhepileafede
Article Title: Motus Identity Design Project
Brand / Project Name: Motus
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Brand Naming
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Corporate Brand Guidelines, Corporate Advertising
Location: Kosovo
Market Country: Afghanistan
Market Region: Global
Project Type: Freelance Promotional, Self Published
Project Category: Retail
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton