Packaging Design for a Mexican Cafe

Carolina De Alba - Tlatoani2.jpg

Carolina De Alba - Tlatoani

Packaging design for a Mexican pastry store. Tlatoani is envisioned as a business that is built on the values and tradition of authentic ancient Mexican culture. The work embraces Aztec culture and its name is taken from Nahuatl, which means “ruler”. The illustrations in the packaging are based upon Aztec art and gods. In lieu of incorporating a traditional color palette, inspired by ancient codices, richer and brighter hues promote a lighthearted, fun brand.

Carolina De Alba - Tlatoani3.jpg
Carolina De Alba - Tlatoani1.jpg

Design Agency : Carolina De Alba
Article Title: Packaging Design for a Mexican Cafe
Brand / Project Name: Tlatoani
Design Credits: Carolina De Alba - Graphic Designer 
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design, Consumer Brand Guidelines
Location: United States America
Market Country: Multiple Countries
Market Region: Global
Project Type: Freelance Concept, Non Published
Project Category: Bakery
Consumer Packaging Format: Bag, Box, Cup
Consumer Substrate / Material: Pulp Paper