Advertising and Packaging Design for Rioja’s Muga Wine

Advertising and Packaging Design for Rioja’s Muga Wine / World Brand Design Society

Carolina De Alba - Muga Wine

Packaging design for Rioja’s Muga wine. A combination of tradition and modernity, Muga employs a keen attention to detail in the refinement of their wines, and this sensitivity is suggested in the delicate, original line illustrations for the bottles and boxes. There is a different leaf on each wine bottle that corresponds with the type of grape the wine is made out of. The winery is nuanced and attentive to discerning consumers. And so the delicious color palette continues to tantalize with rich metallic colors, subtle whites on white, and other quiet surprises.

Advertising and Packaging Design for Rioja’s Muga Wine / World Brand Design Society
Advertising and Packaging Design for Rioja’s Muga Wine / World Brand Design Society
Advertising and Packaging Design for Rioja’s Muga Wine / World Brand Design Society

Design Agency : Carolina De Alba
Article Title: Advertising and Packaging Design for Rioja’s Muga Wine.
Brand / Project Name: Muga Wine
Design Credits: Carolina De Alba - Designer 
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice
Design Deliverables: Consumer Rebranding, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Design, Consumer Advertising
Location: Global Network
Market Country: Multiple Countries
Market Region: Global
Project Type: Freelance Concept, Non Published
Project Category: Wine
Consumer Packaging Format: Bottle, Box, Case
Consumer Substrate / Material: Glass, Plastic, Pulp Paper