Brand and Packaging Design for Artisanal Coffee Products
Abracadabra - Atelier 1913
Atelier 1913 is a small brand of special and handmade coffee produced in a centennial farm in northeast of Brazil, founded in 1913 by the couple Alfredo and Amélia Farias.
All the coffee production process, from planting to the assemblage, its handcrafted.
The name, the brand identity and the package design was made to represent visually the concept of “handmade” and “heritage”. The brand owns three diferent coffee blends and a special edition of beer wich has coffee in it’s composition. We put together in this packages the history and the craft through emotional symbolism. At the each one coffee blend we honor an important person for the history of the brand. At the beer package we created a label system where each bottle has a different presentation.
Design Agency : Abracadabra
Article Title: Brand and Packaging for Artisanal Coffee Products
Brand / Project Name: Atelier 1913
Design Credits: Allyson dos Reis - Creative Director, Designer Sidney Marcos - Designer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design
Market Country: Brazil
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Beverage
Consumer Packaging Format: Bag
Consumer Substrate / Material: Pulp Carton