Brand and Packaging Design for Cashew Nuts Products

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Abracadabra - Cardeal Foods

Cardeal is a small food business that innovates by offering cashew nuts sweets and cookies. The packages were made to, at first sign, show culture, inside and outside. It’s culture to see, to feel, to eat. Mixing culture and handwork, we chose embroidery as a visual language. The packages illustrations were drawn on fabric and embroidery manually, one by one, by the creation team, emotionally involved and interested in learning the artisanal techniques. The goal is to thrill. The handworks allow to remember stories and perpetuate a tradition. It’s the handmade delicacy and the contemporary together. The packages present three languages, allowing the product to cross borders.

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Design Agency : Abracadabra
Article Title: Brand and Packaging for Cashew Nuts Products
Brand / Project Name: Cardeal Foods
Design Credits: Allyson dos Reis - Creative Director, Sidney Marcos - Designer, Rebouças Soares - Designer
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Brazil
Market Country: Brazil
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Snacks
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton