Ecor Panettone and Pandoro Packaging

Ecor Panettone and Pandoro Packaging / World Brand Design Society

Metalli Lindberg - Ecor -Panettone and Pandoro

EcorNaturaSì is one of the largest distributors of organic and biodynamic products in Italy and has over 700 products under its own brand, Ecor. Their Panettone and Pandoro boxes, part of their range of Christmas cakes, are a main feature in their stores when presented stacked all together and make a colourful in-store display during the Christmas period. Our brief was simply to enhance the effect and impact of both boxes and create a new design. We decided to exploit every aspect of the box to create a playful clash of elements, fragments from the past, patterns and colours associated with Christmas. The typography recalls the lettering used by the old ‘Panifici’ (Italian bakeries) and Christmas decorations and wrapping paper, a Christmas tree …and knitted winter pullovers come together to make a packaging that is fun, decorative and modern.

Ecor Panettone and Pandoro Packaging / World Brand Design Society
Ecor Panettone and Pandoro Packaging / World Brand Design Society
Ecor Panettone and Pandoro Packaging / World Brand Design Society
Ecor Panettone and Pandoro Packaging / World Brand Design Society
Ecor Panettone and Pandoro Packaging / World Brand Design Society

Design Agency: Metalli Lindberg
Article Title: Ecor Panettone and Pandoro Packaging
Brand / Project Name: Ecor -Panettone and Pandoro
Design Credits: Design Director: Derek Stewart
Design Deliverables: Consumer Graphic Packaging Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Bakery
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton