Gracias a Dios is Handcrafted in Tradition

Gracias a Dios is Handcrafted in Tradition / World Brand Design Society

Abraham Lule - Gracias a Dios Agave Gin

This project represents everything that I love about Mexico: bold colors, intricate detail, and handcrafted tradition. Gracias a Dios commissioned me to redesign their Gin label, and design two new ones under the objective of creating authenticity and recognition as an independent brand from their mezcal products. I wanted to find a way to bring provenance and humility to the forefront and at the same time to bring pride and celebration. The illustration is an answer to that, and from there, I kept the composition from the original recipe and applied a different graphic style following the recipe that represents.

Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society
Gracias a Dios is Handcrafted in Tradition / World Brand Design Society

Design Agency Name: Abraham Lule
Article Title: Gracias a Dios is Handcrafted in Tradition
Brand / Project Name: Gracias a Dios Agave Gin
External Design Credits : Photographer: Francisco de Deus
Production Credits : Production: Natalia Auza and Xaime Niembro
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: United States America
Market Country: Multiple Countries
Market Region: North America
Project Type: Freelance Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Paper