Re Branding Kannabio Cooperative Cannabis Products
Demetrios Tzavaras - Kannabio Cooperative
Kannabio Re-Branding / New Identity
New Logotype & Identity we did for Kannabio Cooperative company.
As the cannabis industry rapidly grows worldwide, so does the need for a change in the visual aesthetics that communicate the various beneficial properties of the plant.
In Greece, the legalisation of industrial hemp cultivation in April 2016, gave birth to multiple “cannapreneurs”.
Kannabio Hemp Cooperative, being the first Greek Hemp cooperative company, with a clear mission to promote Greek Hemp quality products, has been a pioneer in the cannabis industry, setting the standards in both the technical aspects of cultivation and that of market communication.
A fresh new visual language distant from any negative connotations of past misconceptions of the cannabis plant was our main aim.
Design Agency Name: Demetrios Tzavaras
Article Title: Re Branding Cannabis Products
Brand / Project Name: Re Branding Kannabio cooperative
External Design Credits : Christina Georgiadou photography
Project Type: Corporate Brand Redesign, Consumer Brand Redesign
Strategic Deliverables: Corporate Research / Insight, Consumer Research / Insight
Design Deliverables: Corporate Brand Identity, Corporate Graphic Design, Consumer Rebranding, Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Europe
Project Type: Freelance Commercial, Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box, Can, Jar, Sachet
Consumer Substrate / Material: Glass, Metal, Pulp Paper