Brand and Packaging Creation for "Harvy Dried Fruits"

Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society

formascope design - Harvy Dried Fruits

Challenge

The challenge was brand and packaging creation for more than 10 flavors of dried fruits. Each product contains a rich, unique flavor, no additives or artificial flavor enhancers.  

Solution
The contemporary life has alienated us from nature so much, that we need to develop new ties with it and even the smallest hint of form can make a big difference.  
We decided to solve that by creating a concept that relates to nature and translates the product in an attractive way. Originated from the word “harvest”, Harvy dried fruits are our bond to the nature. The shapes of fruits and clean approach to the pouch designs subconsciously highlight the simple and natural ingredients contained within each pack.
The simplicity of the packaging conveys the freshness of the dried fruits through visual means.

Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society
Brand and Packaging Creation for "Harvy Dried Fruits" / World Brand Design Society

Design Agency Name: formascope.design
Article Title: Brand and Packaging Creation for "Harvy Dried Fruits"
Brand / Project Name: Harvy Dried Fruits
External Design Credits : Design agency: formascope design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Creation, Consumer Brand Guidelines
Location: Armenia
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Cupboard Food, Snack Food
Consumer Packaging Format: Pouch
Consumer Substrate / Material: Plastic