Brand Identity for Non-Profit Special Needs Organisation
Fable - ExtraOrdinary People
The founders of ExtraOrdinary People started the centre as a non-profit charity to aid every person with special needs in Singapore through community-supported initiatives. It was founded with the belief that every child is special, and every child should be given a voice and place in this inclusive society.
ExtraOrdinary People is housed in a play-based therapy centre within close proximity to Singapore’s downtown. Adopting the pedagogy of play over academics, the classes encourage children to bring out their personalities through interactive lessons. Classes are widely varied, and range from drama sessions to art therapy to music lessons.
The identity uses a vibrant colour palette, representing the positivity and adrenaline that children exude when they are in a state of fun. Each alphabet in their custom typography is design from scratch. A variety of illustrations representing available is also created for various application touch-points to engage, interest, and educate current and potential clients.
Design Agency Name: Fable
Article Title: Brand Identity for Non-Profit Special Needs Organisation
Brand / Project Name: ExtraOrdinary People
External Design Credits : @hellofable
Production Credits : @hellofable
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Consumer Brand Strategy
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Graphic Design, Corporate Brand Guidelines
Market Country: Singapore
Market Region: Asia
Project Type: Agency Commercial, Published
Project Category: Corporate Brand
Consumer Packaging Format: Bag, Sleeve, Wrap
Consumer Substrate / Material: Pulp Board, Pulp Paper