Cooper and Cooper Coffee and Twin Peaks

Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society

VRLN - Cooper and Cooper

Brand Concept
A new coffee shop is being opened in Bucharest with a completely different aesthetic approach. The Twin Peaks-inspired brand of the coffee shop is reviving the surreal story and atmosphere with a retro-modern design. In other words, a doppelganger reality of the Twin Peaks universe is created.

Brand Naming
Following the brand concept of a doppelganger existence, the coffee shop name Cooper and Cooper reaffirms the possibility of twin strangers, while Special Agent Dale Cooper – the coffee philosopher of the TV series – holds the mystery of the entire Twin Peaks realm.

Brand Rhetoric

Tagline
Created around Dale Cooper’s mystical insights and aphorisms on coffee, the brand tagline Damn fine coffee is a straightforward way of defining the products and services offered by Cooper and Cooper.

Messages
There are two types of brand messages that convey the brand concept: messages reinterpreted after the TV series’ quotes, adapted to the coffee semantic domain, and messages as coffee-related quotes from Twin Peaks.

An example regarding the first type of messages is Coffee walk with me for the coffee on-the-go service, message created after the TV series well-known phrase Fire walk with me.

Some examples where the quote becomes the message are: Good, hot, black or A place both wonderful and strange or Black as midnight on a moonless night for the coffee shop posters and Big Joe, Medium Joe, Small Joe for coffee sizes illustrated on the menu.

Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
VRLN - Cooper and Cooper24.jpg
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society
Cooper and Cooper Coffee and Twin Peaks / World Brand Design Society

Design Agency Name: VRLN
Article Title: Coffee & Twin Peaks
Brand / Project Name: Cooper and Cooper
External Design Credits : Brand Designer: Paul Vîrlan
Brand Concept & Naming: Ștefana Gabor-Stoica
Interior Design: Adrian Ciorgovean
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design
Location: Romania
Market Country: Romania
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Bag, Cup, Pouch
Consumer Substrate / Material: Plastic, Pulp Carton, Pulp Paper