Learn to Love Yourself, Lisi Cassol Brand Design
Jacson França Design Consulting - Lisi Cassol Consultoria de Imagem e Estilo
Lisi Cassol is an image and style consultant who works through empathy, so that her clients can get to know themselves and can understand how they feel better, thus choosing the way they dress and, consequently, learning how to deal with their own experiences as well.
The development of the brand relied on the butterfly with an iconic symbol of transformation and the possibilities we can achieve with what we transform. The wings of the butterfly were drawn alluding, too, to the lotus flower as a symbol of self-knowledge.
Design Agency Name: Jacson França Design Consulting
Article Title: Learn to Love Yourself, Lisi Cassol Brand Design
Brand / Project Name: Lisi Cassol Consultoria de Imagem e Estilo
Project Type: Corporate Brand Creation
Design Deliverables: Corporate Brand Identity
Market Country: Brazil
Market Region: South America
Project Type: Freelance Commercial, Published
Project Category: Human Resources