Branding and Packaging Design for The Muff Liquor Companys Potato Based Vodka

Branding and Packaging Design for The Muff Liquor Companys Potato Based Vodka / World Brand Design Society

Backbar Studios - The Muff Liquor Vodka

Branding and packaging design for The Muff Liquor Company's potato-based Vodka. Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato-based spirits in the back shed of his flourishing potato farm in the early 20th century. The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.

Design Agency Name: Backbar Studios
Article Title: Branding and Packaging Design for The Muff Liquor Companys Potato Based Vodka.
Brand / Project Name: The Muff Liquor Vodka
External Design Credits : Photographer @brendanryanphoto and set styling by @elkstylist illustration by @oneillustration
Production Credits : @muffliquorco
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation
Location: Afghanistan
Market Country: Afghanistan
Market Region: Africa
Project Type: Agency Commercial, Published
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass