True Love- Delicious Treat for the Small and Tiny Dog Breeds
Dochery - True Love
What is True love? True love is a feeling, we have to our pets and for sure this is the feeling they have to us.
But True love is also a delicious treat for the small and tiny dog breeds, that is also perfect for training. It is notable for the perfect natural components and exotic tastes.
The package of True love has to transfer the following messages to the consumer: small and tiny dog breeds need our love, care and reward. True love helps to demonstrate our true feelings to our pet.
Thanks to the high quality and unusual tastes, pets will love True love treats so that it would make it a wonderful instrument of encouragement during training.
Love to your dog is a sincere child’s feeling. Gratuitous, unexplainable, unable to be analyzed or explained rationally. It does not matter how old we are, when we spend time with our pets we feel like children and feel true love.
Also we are glad as children when we see the success of our pets, watching how swiftly they follow our commands. Small and tiny dogs need special skill for training. To learn something new swiftly they need a treat.
At the moment there are 16 tastes with 16 different dogs.
The product range is being expanded
On the package of True love except for the dog we used an image of a child (a small girl). However, it is shown only as a silhouette, as it is a metaphor of the relations between a human and an animal who love each other sincerely living in different worlds. Both front and back sides show the same story.
Design Agency Name: Dochery
Article Title: True Love- Delicious Treat for the Small and Tiny Dog Breeds
Brand / Project Name: True Love
External Design Credits : Creative director: Alina Rukosueva
Designer: Maria Khalisova
Designer: Roman Emelianov
Designer: Anna Lisenko
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Pets and Animals
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic