Floral Label Design for Healthy Soft Drinks from France

Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society

Petra Pilbák - Gallimaté Original

Entirely produced in France, Gallimaté comes from a recipe with sweeter flavors, no added sugar, perfect for a standalone refreshment or as a cocktail mixer. A collection of 3 drinks based on yerba mate: Original, Tonic & Ginger Ale.
Yerba Mate is brewed from the naturally caffeinated and nourishing leaves of the holly native tree from the South American rainforest (Ilex paraguariensis). It is a traditional drink from South America that provides smooth energy and concentration while being 100% natural.
Sold mainly through through trendy cafes, restaurants and boutique supermarkets in France, the yerba mate based beverage is targeted at young, health conscious individuals as a healthy, flavourful alternative to usual soft and energy drinks.

Each label's design is based on a unique ornamental line art pattern that illustrates the drinks' ingredients.
This style combined with a fresh colour palette lends the product a captivating quality, making the bottle attractive and memorable. 
The style of the designs was inspired by folk art and minimalism.

Illustrated ingredients per flavor:

° Original: yerba mate, elderflower and kaffir lime
° Tonic: yerba mate, cinchona bark, gentian, tangerine, cardamom and white pepper
° Ginger Ale: yerba mate, ginger, basil and lemongrass


The labels for each flavour were designed to match the drink's personality, expressed through the colour palette and the custom pattern. 

° Original: the light taste of elderflowers in contrast with the sweet bitterness of yerba mate, full-bodied taste; floral and refreshing.
° Tonic: mild bitter notes that release into a lingering geranium note that softens the bitterness to create a delicate tonic; elegant, floral and delicate.
° Ginger: refreshing with a balance between sweetness and bitterness, a pinch of spice added; light, crisp and spicy.

Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society
Floral Label Design for Healthy Soft Drinks from France / World Brand Design Society

Design Agency Name: Petra Pilbák - Freelancer
Article Title: Floral Label Design for Healthy Soft Drinks from France
Brand / Project Name: Gallimaté Original, Tonic & Ginger Ale || Label Design
Project Type: Consumer Brand Creation
Design Deliverables: Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design
Location: Romania
Market Country: France
Market Region: Europe
Project Type: Freelance Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass