Heraklion City Tourism Branding Award
Demetrios Tzavaras - Heraklion City Destination
This proposal was awarded a merit at the Heraklion City Branding competition that was launched by the Diazoma Association and the Municipality of Heraklion City, Crete Island, Greece.
H for Heraklion
Letter H was chosen as the most recognisable symbol of the logotype as it is the same initial letter for the the word Heraklion, both in the Greek and English alphabet. The main frame of the competition brief, was to create an atractive brand identity of the city of Heraklion as a touristic destination. More over the brief clarified that the logotype & identity shoild aim on all aspects of Heraklion as a modern holiday island destination and not in only one particular history Era or Site. i.e Minoan Palace of Knossos. In these terms, the letter H was chosen as the main frame symbol of the logotype as it is the same initial letter for the the word Heraklion, both in the Greek and English alphabet.
Further more the H symbol was structured from different local historical landmarks, and specific activities a visitor can enjoy only in Heraklion city and its immediate surrounding.
These archetypal elements starting from the top left of the H symbol to the bottom right consist of:
Castle> Koules Fortress of Heraklion / Venetian History
Labyrinth Spiral> Minoan Civilization / Palace of Knossos / Archaeological Museum of Heraklion
Waves> Sea of Heraklion / Cruises / Sea activities Thalassokosmos Sea museum of Heraklion
WIne Glass> Gastronomy & Wine tasting / Unique Traditional products
Olive Tree Branch> CountrySide / Villages & Tradition / Wider Heraklion Region
Arch> Venetian Walls / Arches / Gates of Medieval Era
Eye Symbol> Events & Festivals to watch / Heraklion Nights
* The Logotype tagline “A-mazing City” is a direct mention to the Maze-Labyrinth of the ancient myth of Minotaur and Theseus of the palace of King Minoas, which is located just on the outskirts of Heraklion City.
Design Agency Name: Demetrios Tzavaras
Organisation/Project Type: In-house, Non Published Concept Design
Article Title: Heraklion City Tourism Branding Award
Brand / Project Name: Heraklion City Destination Branding
Project Type: Corporate Brand Creation, Corporate Brand Rejuvenation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Naming, Corporate Tone of Voice
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Graphic Design, Corporate Brand Advertising
Market Country: Multiple Countries
Market Region: Global
Project Category: Hospitality
Corporate Brand Touchpoints: Signage, Branded Content, Branded Events, Brand Identity, Experiential, Graphic Design, Packaging Design, Typography