Modern Holographic Brand Identity and Packaging for Organica Skin Care Products from Ecuador

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BLU!LAB Design Lab - Skinly Love Your Skin

Skinly combines organic ingredients with the properties of energetic stones and crystals. The starting point for this project was coming up with a name that would encapsulate all of the benefits of this brand´s products, which are all about natural skin care. We then created a logo which is a graphic abstraction of the molecular composition of the epidermis. From these hexagonal interlaping figures we then created the font. We were inspired by the colours of the stones, crystals and iridescence for it´s color scheme, reminding the user of the colours of dawn and sunset. We were lucky enough to explore various printing techniques for this project. We used screen printing, hot stamping, gold foil, holographic textile vinyl, embossing and holographic paper. The result is a beautiful combination of colours, textures and materials that combine subtly to create a strong brand presence.

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Design Agency Name: BLU!LAB Design Lab
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Modern Holographic Brand Identity and Packaging for Organica Skin Care Products from Ecuador
Brand / Project Name: Skinly - love your skin
External Design Credits: Dayocostudio Photographer (Dayanna Valdivieso)
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design, Consumer Brand Advertising
Location: Ecuador
Market Country: Ecuador
Market Region: South America
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box, Case
Consumer Substrate / Material: Fabric, Pulp Carton