Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout

Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout / World Brand Design Society

Signal Studio - Courage Imperial Russian Stout

Courage wanted an updated label set designed that reflects the history & heritage of their once yearly brewed Imperial Russian Stout.

During our research we were granted rare access to archived Imperial Russian Stout label designs from as far back as 1795. 

This unique access inspired us to create an authentic illustrated background design and bespoke heritage typography which we combined with striking modern colours and foil blocking throughout the bottle label set, international shipping carton and promotional exhibition stand designs.

Imperial Russian Stout's new labelling design brings a freshness to a uniquely collectable heritage brewing product.

Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout / World Brand Design Society
Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout / World Brand Design Society
Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout / World Brand Design Society

Design Agency Name: Signal Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Modern Product Labelling that Reflects the History and Heritage of an Annually Brewed Imperial Russian Stout
Brand / Project Name: Courage Imperial Russian Stout product labelling design
Project Type: Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design, Consumer Brand Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass