Sirim Olive Oil Private Label Packaging Design And Rebranding From Turkey
designVENA - Sirim Olive Oil
The design aims to reveal the naturalness and high quality of the product.
The thin belly form of the bottle is referenced to the fluidity of the olive oil droplet.
An elegant expression was added to the design with the large leaf grains used on the sides, and the grip direction of the bottle was explained to the user and the hand slipping was ensured.
The naturalness of the product is underlined by using the leaf forms, this also strengthened the structure of the bottle.
In order to emphasize the naturalness of the product on the label, olive tree image was used.
The olive tree is used as a transparent area and the clarity of the product is prioritized.
Design Agency Name: designVENA
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Sirim Olive Oil Private Label Packaging Design And Rebranding From Turkey
Brand / Project Name: Sirim Olive Oil
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Brand Design
Market Country: Turkey
Market Region: Europe
Project Category: Condiments
Consumer Packaging Format: Bottle, Wrap
Consumer Substrate / Material: Plastic