Geometrical Packaging Design for a Conceptual Craft Beer Brand, "Peak"
Viyan Petekkaya - Peak Craft Beer (Concept)
This is a conceptual packaging design for a craft beer brand that I created for one of my classes. The brand's name, Peak, is inspired by the mountains and the hiking culture of Vancouver, BC, since this is a Vancouver-based brand. The tagline is "The Peak of Freshness." The design displays "the peak" and the sun. Thanks to the abstract nature of the design, one cannot tell whether the sun is rising or setting --that is, every time of the day is the perfect time to have some Peak!
Design Agency Name: Viyan Petekkaya
Organisation/Project Type: Student, Non Published Concept Design
Article Title: Geometrical Packaging Design for a Conceptual Craft Beer Brand, "Peak"
Brand / Project Name: Peak Craft Beer Branding and Packaging
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Creation, Consumer Graphic Packaging Design
Market Country: Canada
Market Region: North America
Project Category: Beer
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass