Branding and Packaging Design for Razena Café
Brandigno - Razena Café
Razena is a coffee brand produced in Minas Gerais, Brazil, by an italian-brazilian family. It's name is inspired on the Etruscan, ancient people of the Italian Peninsule, also known as Rasenas, which worship the Sun - vital element for the cultive of coffee.
All the brand identity balance the colors of the sun warm and of the coffee drink, with elements that transmits quality and primor.
Design Agency Name: Brandigno
Article Title: Branding and Packaging Design for Razena Café
Brand / Project Name: Razena Café
Project Type: Corporate Brand Creation, Consumer Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Consumer Brand Strategy
Design Deliverables: Corporate Brand Identity, Consumer Brand Identity
Market Country: Brazil
Market Region: South America
Project Type: Agency Commercial, Published
Project Category: Beverages
Consumer Packaging Format: Pouch
Consumer Substrate / Material: Plastic