Smith&+Village Reveals Its “Fiercely” Stylish Take on Valentine’s Day With a New Own Label Range for Harvey Nichols
Smith&+Village - Harvey Nichols Valentine's Range
Smith&+Village reveals its “fiercely” stylish take on Valentine’s Day with a new Own Label range for Harvey Nichols.
In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village.
Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village in 2018, the Valentine’s Day collection includes five boxes of luxury chocolate truffles in different sizes, designed to be gifted this Valentine’s season.
A high-impact, fun take on Valentine’s Day
The wit and playfulness of the core food collection follows through into the Valentine’s range, with the traditional ‘heart’ icon replaced by phrases such as ‘I heart emoji u’ and ‘hearts and kisses’. Each pack is adorned with bold graphic patterns developed for Harvey Nichols by Smith&+Village, with boxes that are closer to cosmetics (or jewellery boxes) than chocolate.
I Heart Emoji U
Richard Village, Director, Smith&+Village, says: “With the witty, stylish and highly-visual new food collection quickly accepted by its loyal following, Harvey Nichols was in the perfect position to deliver a high-impact, fun take on Valentine’s Day. Bright, stackable boxes of delicious treats with cheeky one-liners guaranteed to raise a smile from whoever is on the receiving end.”
Shirley Aubrey, Food Development Manager at Harvey Nichols, said: “We are thrilled to have launched such bold, quirky and playful seasonal products that are the perfect Valentine’s Day gift for our fashion-focused consumers and have already been a hit in our stores and online.”
Design Agency Name: Smith&+Village
Article Title: Smith&+Village reveals Its “Fiercely” Stylish Take on Valentine’s Day with a New Own Label Range for Harvey Nichols
Brand / Project Name: Harvey Nichols Valentine's range
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Brand Creation, Consumer Retail Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Confectionary
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Board