Live Your World, INSA Recreational Cannabis Branding

Live Your World, INSA Recreational Cannabis Branding / World Brand Design Society

BRIGADE - INSA

Live your world

We partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. Our work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. We also built a complete packaging system for over 100 unique SKUs that considered consumer navigation and that created an emotional, tactile experience specific to each product. Distinctive canvases painted by our in-house artists showcase nature-inspired patterns that when applied to the packaging, pop in retail and provide a sensory shopping experience.

Live Your World, INSA Recreational Cannabis Branding / World Brand Design Society
Live Your World, INSA Recreational Cannabis Branding / World Brand Design Society
Live Your World, INSA Recreational Cannabis Branding / World Brand Design Society
Live Your World, INSA Recreational Cannabis Branding / World Brand Design Society
Live Your World, INSA Recreational Cannabis Branding / World Brand Design Society

Design Agency Name: BRIGADE
Article Title: Live Your World, INSA Recreational Cannabis Branding
Brand / Project Name: INSA: Recreational Cannabis Branding
External Design Credits : Executive Creative Director: Kirsten Modestow
Creative Director: Joe Marden
Creative Strategy/ Copywriters: Kathryn Slater, Melenie Freedom Flynn 
Designer: Dave Foote, Tim MacKay, Kristin Roy, Liz Moran 
Illustration: Adam Komosinski, Jimmy Parker, Thom Dudley, John Silva
Account Manager: Karen Leet  
Project Type: Consumer Brand Creation, Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Brand Experience, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Guidelines
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Health and Beauty
Consumer Packaging Format: Bag, Case, Sleeve, Tube
Consumer Substrate / Material: Plastic