Jarosov Brewery, Folklore in a Bottle
Little Greta - Jarosov Brewery
How to conclude the richness of Moravian Slovakia folklore into a beer label? We managed to craft flat background, vector lines and typography into a vibrant ornamental and eye-catching visual style. The design can be further developed to match the type of beer: Moravian Slovakia folklore motives decorate the classic Czech beers while label designs of the other styles introduce appropriate folklore elements from different regions and cultures (i.e. Stout – Celtic knots).
For the visual language, we drew inspiration from botany, folkloric architecture and traditional folklore. Sorb tree, cockerel, heart and flowers – these are symbols of Moravian Slovakia, the brewery’s location, where folk traditions are alive and well. The cockerel motif also represents resurrection — embodying the brewery’s return to life. Moravia is primarily a wine region; thus we extended its iconography with beer symbols: hops and eat of barley.
Design Agency Name: Little Greta
Article Title: Jarosov Brewery. Folklore in a bottle.
Brand / Project Name: Jarosov Brewery
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Czechia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass