Levantes Family Farm Packaging
AG Design Agency - Levantes Family Farm
At Levantes Family Farm, each member has a strategic role in order to produce excellent small batch crop. Brand Identity and a Packaging series that will definitely add value to handcraft.
Our collaboration was based on the need of creating a Visual Language for a new product line, holding the family’ s values and experiences. From the very first moment, we interviewed all family members. The results setted up a very knit group, with each family member having a clear role and duties. This led us to photograph and then illustrate each member at work, presenting a typical day at the farm.
Mr. Kyriakos ploughs the field, Mrs. Stellina collects with her hands the fruit of the trees, Markos carefully separates the leaves from the fruit and so on. The new brand image of the farm itself is its people and we present them in the packaging and the overall communications of the family business.
Design Agency Name: AG Design Agency
Article Title: Levantes Family Farm Packaging
Brand / Project Name: Levantes Family Farm Packaging
External Design Credits : Creative Direction & Design: Alexandros Gavrilakis, Illustration: Virginia Andronikou, Copy: Olympia Aivazi, Photo: Arsenis Miaris
Production Credits : Glass Paint: Unimet
Silk Screen Printing: Print on Glass
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Brand Naming, Corporate Tone of Voice
Design Deliverables: Corporate Branding, Corporate Graphic Design
Market Country: Greece
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Cupboard Food
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass