Naming, Logo and Packaging Design for Crunchy Crew Fruit Chips
GreenMars Creative Agency - Crunchy Crew
Organic fruit chips are far from being the most ordinary and common products. However, there is already quite a heavy competition on the market. Our task was to create a unique brand that would help to reveal all the advantages of the product to a Customer. Beginning our work on the project, first of all we tasted the range of our Customers’ products such as pineapple, orange, apple and banana chips. They differ from our competitor’s products by the incredibly thin slicing carried out in a manual way, as well as by rich taste and loud crunch. Before becoming a chip, each fruit is selected in accordance with the established quality standards.
Having crunched with the chips to our heart’s content and having gone through hundreds of variants, we came up with the catchy name Crunchy Crew that one would easily remember.
After that, we moved to the ideas of packages. Apart from making them appealing, we needed to solve some technological problems. First, we had to ensure the preservation of finished products during their transportation. Secondly, we were supposed to demonstrate the product from several perspectives so that a beautiful external view and the thin slicing would be visible to the customers.
Third, we were to remain within the limited price of producing packages.
In order to implement this, we suggested the variant with the hard cubic-shaped box having a transparent window on at least two sides of the package. This design will allow our customers to see the product, evaluate the thickness and the quality of chips.
The concept suggested by us is based on bright colours and a cheerful main character. Macaw parrot together with a rainforest evoke a direct association with fresh tropical fruits.
To make the idea suit various tastes, we developed a scheme based on Pantone colours. For the informative part of the package we have created a bright infographics that visually demonstrates all the advantages of the product. The background color and the color of a parrot may vary depending on the type of fruit.The material of the package has a texture; the relief stamping evokes a pleasant tactile sensation.
The developed Crunchy Crew brand is notable for its special character and for the ease of perception. Delicious and healthy snacks in the original packaging attract the attention of a wide range of customers.
Design Agency Name: GreenMars Creative Agency
Article Title: Naming, Logo and Packaging Design for Crunchy Crew Fruit Chips
Brand / Project Name: Crunchy Crew
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity, Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Industrial Design, Consumer Retail Design, Consumer Brand Guidelines
Market Country: Russia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Cupboard Food, Snacks
Consumer Packaging Format: Box
Consumer Substrate / Material: Plastic, Pulp Carton